Ruth McCartney's first true exposure to the needs of fans came while growing up around the McCartney clan. Stepsister of Sir Paul McCartney of the Beatles, Ruth earned her pocket money as a child helping her mother sort through Paul's fan mail.

GMoney is young and loves to shop, but unlike most young women, she's already a homeowner with a low, low mortgage and a respectable savings account. GMoney is the avatar, or online image, of Gina Fung, who in real life is vice president of experiential marketing for Wells Fargo & Co.

Banner Health System saved $5 million and saw misdiagnosis claims from patient lawsuits drop 58 percent in just a year thanks to an insightful collaboration between hospitals and doctors determined to change the status quo.

The Millennial generation — usually defined as people currently under age 30 — is demanding major changes throughout the wired workplace.

With about one billion computers currently in use, information technology rightfully owns some of the blame for the world's sustainability ills. The lifetime toll for a computer includes substantial resources for manufacture and delivery, then more energy consumed in home offices and companies.

Increasingly companies are viewing technology not just as a way to get things done but also as a way to move forward.

The dramatic growth of the past half-century has led to higher living standards in much of the world, but has also resulted in urban sprawl, choking pollution and global warming.

Social media, including blogs, discussion boards and networking sites like Facebook have changed the laws of nature for communications and marketing.

If you love it when the elite pundits are proved wrong and the instincts of the common man — and common blogger — are proved right, Wonkosphere.com can plug you into a higher state of political awareness.