Pocket change: Environmentalism could beat glitz in advertising for digital sellers
It's tough to differentiate yourself in online retailing. After all, you don’t have a physical location for people to check out or salespeople to build face-to-face rapport. Should your company strive to convey a hip image? Authoritative? More affordable than your competitors?
The art of sharing: Crucial lessons for successful shared services
Toddlers must learn to portion out toys and treats: similarly, organizations face a learning curve when transitioning to shared services. Companies and managers must be willing to change — and education is essential. Tim Olsen, clinical assistant professor of information systems at the W. P.
BYOD: Bring your own device or breach your own data?
Chief information officers and others familiar with the Bring Your Own Device, or BYOD, trend say organizations need to think through the advantages and the challenges of allowing employees to access corporate data with personal devices.
The power of social media: How to deal with a thumbs down review
Do you check the reviews before booking a hotel? Although number of social media outlets is increasing, consumer review forums remain the most influential with over 60 percent reading reviews before purchasing.
Curbing consultant opportunism: What works, what doesn't
Opportunism in business relationships, such as those between consultants and clients, goes beyond harmlessly stretching the truth.
Ebay study: How to build trust and improve the shopping experience
eBay has been one of the biggest and longest lasting success stories of the early dot com era. And a big reason for eBay's success has been its effectiveness at collecting and using data.
Chairman's message: Information Systems in the W. P. Carey MBA climbs in rankings
Business schools are in the midst of rankings season and magazines like U.S. News & World Report have announced their most recent verdicts. At the W. P.
Industry leaders, other stakeholders help keep MSIM five star program
A fresh easel pad waited at each of four round tables when members of the Executive Advisory Board (EAB) broke into groups to discuss what students learn in the department’s Master of Science in Information Management (MSIM) program.
Ahead of the curve: Outstanding Senior Joshua McCoy
Senior Joshua McCoy can remember getting his first computer when he was seven or eight years old. Just logging on and browsing websites for cartoons fascinated him. Now, McCoy is graduating from the W. P. Carey School of Business with an undergraduate degree in Computer Information Systems.
ISACA: Partnering for stronger information security
Computer hacking is a major problem in these days of electronic file systems and Internet commerce, prompting many companies to hire information technology security experts to help protect their sensitive information assets. A budding partnership between the W. P.