Many companies have been shifting away from a sole focus on products and have added services in order to drive continued growth and differentiate themselves in an increasingly saturated marketplace. In fact, services account for 80 percent of the U.S.

Parsimony is a little like dancing, according to marketing Professor John Lastovicka. It's something anyone can learn, but some have more talent for it than others. What's more, the truly penny-wise take pleasure in their penny pinching.

As power costs increase and consumers and government put more pressure on business to reduce environmental harm, sustainability is becoming important to all kinds of companies.

When it comes to examples of crises in business, we have "an embarrassment of riches," according to the author of "Crisis Communication: Practical PR Strategies for Management and Company Survival." The debacle of Enron's collapse and the Tylenol package-tampering scare are examples of crises tha

People who know Mike Figliuolo likely were unsurprised when he founded a training and development firm called "thoughtLEADERS, LLC" in 2004. Up to that point, every stage of his career led seamlessly to the next, as he groomed himself in teamwork, delegating, structure, strategy and leadership.

"Victory is contagious, and food always tastes better when you win," says Ray Artigue, the former senior vice president of the Phoenix Suns, who is now a professor of practice in the marketing department at the W. P. Carey School of Business and director of the W. P. Carey MBA

We all know the Best Buy brand — the big-box stores have been around for 30 years, populated by employees wearing blue shirts, selling products emblazoned with the yellow tag. Around 10 years ago, services began taking center stage — derailing some industry leaders and empowering others.

With the economy continuing to falter, consumer product and service companies are looking for every edge to bring in business.

Wearing faded gray jeans, a gray striped shirt and black sneakers, Tony Hsieh hardly looks the part of a $1 billion company's CEO.

In Canada, a group of Nike employees meets once a week in the same place at the same time for a creative brainstorming session. But there's an element that keeps the sessions from going stale. The meetings are on a Toronto subway car.