How social media changes the playing field
Professor Bin Gu knew that social media would change business and society 20 years ago – 10 years before most businesses caught on. He began studying the technology and its impacts in 1996 when Amazon decided to allow customers to post product reviews and comments online.
Fighting software piracy: Market determines weapon
With improperly licensed software costing producers some $63 billion a year what can companies do to get paid for their products? W. P. Carey researchers found strong interplay between piracy controls, product extensions and consumer willingness to pay — for software and piracy.
Finding the best freelancer: Openness helps
Need a temp worker? Consider online labor markets, where you auction off your work to eager freelancers. If you go that route, make sure people can see each other’s bids via the open-bid option. It will bring you fewer people but a better deal in the long run.
Finding offshore software development partners
In a world connected by high speed Internet, businesses are increasingly seeking a competitive edge by outsourcing software development offshore. For many companies, the strategy promises dramatically lower labor costs and better access to a vast pool of talent.
Getting down to business with STEM
Business schools are in the conversation about STEM readiness in the U.S. workforce. Michael Goul, associate dean for research, explains why the business education footprint must expand to include science, technology, engineering and math. His article on this topic appeared in BizEd magazine.
Roadmap for adding interface systems to value chains
IT in the past has proven to be difficult to integrate into a business, due to the complex nature of IT. Although, once it has been integrated, it can work wonders for a business in a multitude of ways. A team of W. P.
App addiction: It's not as irrational as it seems
If you think Facebook, Candy Crush and other social apps are addictive, you’re right. The average smartphone user spends two hours and 38 minutes on his or her device. But, that addictive behavior is rational, says Professor Sang Pil Han.
How Amazon-style pricing and portfolio tactics can hack the crowded app market
The market for mobile apps has become saturated, but Forbes reports that success is still possible, according to research by information systems Professor Raghu Santanam and doctoral candidate Gun Woong Lee.
How relationships improve business process outsourcing
Trying to cover every contingency in a contract for long-term business process outsourcing is a challenge for CIOs, but research by Rob Hornyak, an assistant professor of information systems, shows that there are relationship mechanisms that can stand in for contract specificity in delivering BPO
How forums and photos sell goods online
What stops browsers from becoming buyers online? Product uncertainty could be the culprit.