Collaboration is not a new concept, and companies have no trouble imagining the gains to be had from collaborating within the firm, with suppliers and with customers: creativity, productivity, profits. The technology tools already exist to make it happen. But how do you get started?

The next big upgrade to your corporate systems department may be something you will use but never see -- "cloud computing," the next step in the evolution of software-as-a-service (SaaS) technology.

Collaborative technology can advance business through innovation if it can be managed, translated and used creatively. At the "Achieving Innovation through Collaboration" symposium, hosted by the Center for Advancing Business through Information Technology at the W. P.

Collaborative technology is continuing to evolve -- fostering innovation, connecting experts and creating relationships, between companies and their customers.

In late 2006, hackers stole information concerning 45.7 million debit and credit cards from the parent company of discount retailers T.J. Maxx and Marshalls.

Digital universe. Exabytes. Data fluidity value. Master data management solutions. This is the language of the future of business. As the amount of data companies attain and store grows, so too must the ability to deal effectively with this digital avalanche.

The expansive reach of collaborative technology can bring together expertise and expedite innovation. At the "Achieving Innovation through Collaboration" symposium, hosted by the Center for Advancing Business through Information Technology at the W. P. Carey School of Business, Knowledge@W. P.

A recent survey found that $20 billion is spent annually on market research, and yet 80 percent of new items fail, according to Bart Steiner, founder and CEO of Phoenix-based Bulbstorm.com.

The wild and wooly world of Web 2.0 development is a comfortable work environment for 20-something employees, says Harbrinder Kang, director of collaboration technologies for Cisco Systems, Inc. "This generation functions differently.

GMoney is young and loves to shop, but unlike most young women, she's already a homeowner with a low, low mortgage and a respectable savings account. GMoney is the avatar, or online image, of Gina Fung, who in real life is vice president of experiential marketing for Wells Fargo & Co.