Research

A logo is a graphic representation of a brand. Logo designs are intended to evoke a brand’s promise: the benefits and experiences consumers expect from the service or product. Since Phoenix logo is a mythical bird rising from the ashes, what does the logo of Phoenix say about who we are?

Eye-opening research conducted by Assistant Professors Carola Grebitus and Rod Roscoe shows that we may not be as adept at online searching as we’d like to think.

On the job, most of us have met a night owl or two, the kind of people who are still shooting out emails at midnight and get their best work done after everyone else has gone to sleep.

At a time of massive change in the way the world does business, Supply Chain Management Chair Dale Rogers is working to find out what fulfillment centers will look like tomorrow.

Beware if your CEO is the only insider on an independent board. It can lead to poor financial performance, exorbitant CEO pay, and more financial fraud. This is according to a paper by Associate Professor of Management Christine Shropshire and her co-authors.

Professor of Supply Chain Management Scott Webster and his co-authors share a formula to help make better investments in the alcoholic beverage.

The Arizona economy is predicted to sustain stable, subtle growth over the next year under the Trump administration, according to our economists.

Professor of Finance Hendrik Bessembinder's study proves diversified, low-cost mutual funds are the way to go.

Dennis Hoffman, Lee McPheters, and Mark Stapp from ASU’s W. P. Carey School of Business addressed all the big issues and provided the first look at the local and national economy in 2018 at the Annual Economic Luncheon.

Mergers and acquisitions create and destroy massive amounts of money, and are hugely important to the financial world. Associate Professor of Finance Ilona Babenko’s recent research supplies a missing piece of the complex merger jigsaw puzzle.