The brand: Phoenix rising from ashes or more?
A logo is a graphic representation of a brand. Logo designs are intended to evoke a brand’s promise: the benefits and experiences consumers expect from the service or product. Since Phoenix logo is a mythical bird rising from the ashes, what does the logo of Phoenix say about who we are?
Online searching: Flawed queries can lead to poor decision-making
Eye-opening research conducted by Assistant Professors Carola Grebitus and Rod Roscoe shows that we may not be as adept at online searching as we’d like to think.
Retailers can learn from early birds, night owls about the art of online shopping
On the job, most of us have met a night owl or two, the kind of people who are still shooting out emails at midnight and get their best work done after everyone else has gone to sleep.
The warehouse of the future
At a time of massive change in the way the world does business, Supply Chain Management Chair Dale Rogers is working to find out what fulfillment centers will look like tomorrow.
The downside of independent boards
Beware if your CEO is the only insider on an independent board. It can lead to poor financial performance, exorbitant CEO pay, and more financial fraud. This is according to a paper by Associate Professor of Management Christine Shropshire and her co-authors.
A new study encourages wine distributors to look into the future.
Professor of Supply Chain Management Scott Webster and his co-authors share a formula to help make better investments in the alcoholic beverage.
Will Trump policies help or hurt Arizona economy? Experts weigh in
The Arizona economy is predicted to sustain stable, subtle growth over the next year under the Trump administration, according to our economists.
Hot stocks can make you rich, but they probably won't
Professor of Finance Hendrik Bessembinder's study proves diversified, low-cost mutual funds are the way to go.
2017 economic forecast: Forging ahead in the Trump economy
Dennis Hoffman, Lee McPheters, and Mark Stapp from ASU’s W. P. Carey School of Business addressed all the big issues and provided the first look at the local and national economy in 2018 at the Annual Economic Luncheon.
Diminishing returns: employee stock options in an acquisition
Mergers and acquisitions create and destroy massive amounts of money, and are hugely important to the financial world. Associate Professor of Finance Ilona Babenko’s recent research supplies a missing piece of the complex merger jigsaw puzzle.