Much has been made of data analytics lately — arguably for good reason. These days we have access to more and more information and the tools that can help make sense of it. People are clamoring for big data — the bigger the better!

Some people go shopping for a lift when life delivers a blow to the ego, but that purchase may not make them feel better. Marketing researcher Monika Lisjak has found that depending on what people buy, they actually might make themselves feel worse and will perform worse on subsequent tasks.

In part three of this series, we are looking at the elements that combine to create your brand’s personality. The elements of brand personality are considered intangible, and on the table of brand elements they are classified as feelings.

You don’t need to be a famous expert to understand the elements that make up your brand — what matters most is your inquisitiveness. It is your willingness to wonder and ask questions that enables you to gain understanding that you can use to build your brand’s value to your customers.

What are the elements that make up your brand? Nancy Gray, a marketing instructor at the W. P, Carey School, explains how those elements contribute to the way your brand is perceived — and lived ­— by your customers.

Super Bowl XLIX and related events landed earned $720 million in economic impact for the Phoenix metro area this winter — more than any special event ever staged in Arizona. But the gains for Arizona go beyond dollars and cents.

Clinical Assistant Professor Kathryn Eaton, shares her experiences of being a landlord in the Phoenix real estate market. This particular article deals with the confusion and uncertainty that can surround the pricing of property.

Many entrepreneurs (and large companies, too) suffer from the idea that if they just do something better than the competition, the universe will unfold as it should and radiant beams from heaven will shine on them.

Clinical Assistant Professor Kathryn Eaton, shares her experiences of being a landlord in the Phoenix real estate market. This particular article focuses on how to handle the unexpected with confidence and poise.

The Sports Business Association is an undergraduate organization at the W. P. Carey School of Business dedicated to teaching students about the sports business industry.