How Arizona universities are preparing students for an AI-driven job market
W. P. Carey School of Business is reshaping education for an AI-driven economy — leading efforts to blend data analytics, AI, and real-world business skills.
Arizona universities redesign curricula to prepare graduates for AI-driven careers in marketing and health care
The W. P. Carey School of Business leads the charge with integrating AI tools into various marketing programs.
Ticket prices for Women’s Basketball Final Four in Phoenix are soaring
A W. P. Carey marketing expert explains why ticket prices are on the rise and what the demand means for secondary ticket sites like Gametime and StubHub.
Hobbs wants a bigger share of Arizona sports gambling revenue. Is that feasible?
An ASU marketing expert weighs in on the potential impacts of increasing sports betting taxes.
Customer rage is all the rage
Empathy, an apology, and a clear explanation go a long way in defusing angry customers, says a W. P. Carey marketing expert.
The hobby effect: Why showing your personal side can pay off professionally
A new study finds that sharing hobbies tied to growth and fulfillment can make people appear more competent and motivated.
The subscription trap and how it impacts students' budgets
Monthly subscriptions can reinforce behaviors like the sunk-cost fallacy and loss aversion, explains a W. P. Carey marketing expert.
Student projects support growth for Bubbies Ice Cream
Bubbies Ice Cream is a local business that has sponsored several applied projects for the Department of Marketing at ASU’s W. P. Carey School of Business.
The surprising dynamics of CMO pay
New research reveals revenue risks of unequal C-suite compensation.
Customer loyalty management is a must
As consumers are presented with more options, customer loyalty management strategies like engagement, loyalty programs, and feedback systems can create competitive advantages, says a W. P. Carey marketing expert.