After WNBA success, Phoenix eyes another slam dunk with 2027 NBA All-Star Game
Similarly to past major sporting events, the upcoming WNBA All-Star Weekend should boost Arizona's economy, says an ASU expert.
In this article published June 26, 2025, in the Phoenix Business Journal:
We have a great reputation for putting on these major, major events. I think the All-Star games will have an impact on the economy. They will drive dollars into the downtown Phoenix area.
— Anthony Evans, senior researcher and director of the L. William Seidman Research Institute
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