Combative consumers change the marketing strategy for Target and Bud Light
Customer rage has increased 35% since 2017, ASU study shows.
In this story published May 27, 2023, in The Wall Street Journal:
The marketplace has become saturated with hostility that seems to break out in any number of places at any time.
Latest news
- Full-time MBA program helps Gina Larson transition from Peace Corps to running cross-cultural venture
Returning from serving in the Peace Corps in Kosovo, Gina Larson (Full-time MBA '26) has found a…
- The subscription trap and how it impacts students' budgets
Monthly subscriptions can reinforce behaviors like the sunk-cost fallacy and loss aversion,…
- Digital therapeutic approach to health literacy can enhance patients' engagement with educational materials
An ASU information systems expert discusses the limitations of digital technology related to…