This powerful theory will help you understand your employees and influence consumer behavior
Leveraging Rene Girard's mimetic theory can help leaders inspire others to acheive, says ASU management expert.
In this story published March 13, 2023, in Entrepreneur:
The process plays out simply: When we see someone else achieve or acquire something we desire, we are more likely to imitate their behavior in the hopes of doing the same. And leaders might be well advised to apply this incite in the process of motivating and inspiring teams.
– Christopher Myers, instructor of management and entreprenuership
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